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Hot New Marketing Trends Make these top trends part of your marketing mix.

By Gwen Moran Edited by Frances Dodds

Opinions expressed by Entrepreneur contributors are their own.

Editor's note: For more buzz-worthy ideas, don't miss our online slideshows of 10 successful marketing stunts and five that failed.

Still using the same marketing tactics you were using five years ago? Those won't work with today's shifting dem-ographics and preferences. The U.S. population is older, more multicultural, more time-pressed and more jaded toward overt sales pitches than ever before. And your marketing strategy should be built accordingly.

So what's working? After consulting over a dozen experts in the field, we've uncovered the following hot trends in marketing.

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